Clear thinking when the decision actually matters
I don’t sell tools, templates, or dashboards. I help people decide.
My work sits at the intersection of finance, operations, and judgment — where data informs the discussion, but experience determines the outcome.
Strategic & Fractional CFO Advisory
- Cash flow and runway planning
- Budgeting and cost-structure decisions
- Growth vs. capital preservation
- Pricing, margins, and profitability strategy
Data & Analytics for Decision-Makers
- KPIs aligned to how the business actually operates
- Dashboards that answer real questions
- Scenario modeling (“If we do this, what breaks?”)
- AI-assisted insights, interpreted through experience
Executive & Founder Decision Support
- Hire now or wait
- Lock in fixed costs or stay flexible
- Invest in growth or protect cash
- Move forward or pause
Engagements may be project-based or ongoing, depending on the nature of the decisions and the level of support required.