Data informs. Judgment decides.

You don’t need more dashboards. You need clarity, confidence, and experienced judgment
when the stakes are real.

I help founders, owners, and executives make high-impact financial and operating decisions
— using data and reports as a tool, not a crutch.

Whether you’re facing a single critical decision or want an experienced advisor alongside you
over time, the work starts the same way: with clear thinking grounded in real-world
experience.

  • Cash flow uncertainty
  • Commit to growth — or protect cash
  • Lock in fixed costs — or stay flexible
  • Target profit improvements and expense reductions
  • Strategic planning
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What I do

I work with business leaders to evaluate trade-offs, pressure-test assumptions, and make decisions they can stand behind — not just today, but as those decisions compound.

Some clients engage me to work through a specific decision. Others keep me involved as an ongoing strategic advisor. Both start with a focused conversation.

That work is grounded in disciplined financial reporting and operating metrics — so decisions are informed by reality, not noise.

How it works

  1. Strategy Call — clarify the decision, constraints, and context
  2. Diagnosis — review data, surface scenarios, identify what matters
  3. Judgment Call — clear recommendation with risks and trade-offs
  4. Ongoing Advisory (optional) — continued support as decisions evolve

BOOK A STRATEGY CALL

Services preview

Strategic & Fractional CFO AdvisoryCash flow, budgeting, pricing, and profitability decisions.
Data & Analytics for Decision-MakersKPIs, dashboards, scenario modeling, AI-assisted insights.
Executive & Founder Decision SupportHigh-stakes trade-offs where judgment matters most.